Potential Mapping

Project Overview

Potential Mapping tasked us to create a presentation deck for their business. The deck was a high-stakes pitch to investors. The team had already done great work in outlining their story, but they needed help in making the message crystal clear with good typography and strong visuals. We created a clean design, aligned with the strong Potenitla Mapping brand, where the message and visuals made an immediate impact.

What we did

The key to good presentation design is clear messaging. By changing the structure of a slide, we can create clear visual hierarchy that essentially guides the attention of the audience to where we want it. The before slide feels overwhelming with text and the message is lost in the noise. The after slide has a more clear hierarchy with a big title that highlights the key points right away. This is backed up with a visual that reinforces that message.

/Client words